Joon, which means “dear” and “life” in Persian, is a haircare line that pairs ancient Persian secrets with modern chemistry. Founder, Shiva Tavakoli, spent much of her summers learning from her grandparents about the various Persian herbs and spices. The mixture of smells and flavors inspired bright plant-based infusions with products featuring saffron, rose, fig, pomegranate and other naturally inspired pairings unique to the region.